Reasons Why Every Small Business Should Send Email Newsletters

Small businesses these days need to stay updated and visible to their target market in order to stay successful. The best way to do that is by sending email newsletters. The benefits of sending email newsletters are numerous, but they tend to come with a cost. After all, the only thing worse than keeping your current subscribers from checking out your latest promotions is letting them go so they don’t have any reason to return in the future. To help you keep your business operating smoothly and reach as many new people as possible, read on for some great reasons why every small business should be sending email newsletters.

Keeping You In The Know

Email newsletters are a great way to stay in touch with your current customers. With the right frequency and personalized messages, you can keep your existing subscribers happy and engaged. The more engaged your current customers are, the more likely they are to stay loyal and recommend your brand to their friends, family, co-workers, and other online contacts. Having a strong connection with your existing customers is especially important for eCommerce brands with limited store hours. If you aren’t able to check your emails as frequently as your customers need to, you might miss important deals and promotions that could increase your sales and profits.

Developing New Customers

When you send an email newsletter, you’re essentially giving your business’s blog posts a chance to reach a brand new audience. Any time a customer receives an email with helpful information, tips, and insights, he or she is more likely to buy from your store. In fact, a study from Return Path found that 92% of email subscribers engage with email content. But as a small business, you don’t have the resources to create content like a magazine or a television news show. Instead, you have to rely on your eCommerce store, social media platforms, and blog posts to generate leads. When you send email newsletters, though, you have the opportunity to expand your marketing reach. Using email to communicate with your existing customers can boost sales, but emailing new people can expand your brand’s reach and help you build a new customer base.

Boost Employee Morale And Productivity

Email newsletters can be an especially good fit for teams with limited time. When you don’t have specific employees doing the work of creating content for your store, you might have to turn to your social media accounts, blogging, and any other type of content to generate leads. As we’ve seen, though, your customer base might get bored of seeing the same content over and over again and start looking elsewhere for new products and brands. With email newsletters, you don’t have that problem. Instead of having employees write content for social media and your blog, you have them write content for your email list. This saves time for both employees and the business itself. If you have employees who spend too much time posting on social media and blogging, simply turning them into email newsletter writers can free them up to focus on other tasks.

Building Brand Awareness And Relationships

Wondering why email newsletters are such a great way to build brand awareness? It’s simple. Research from eMarketer found that 50% of consumers trust email more than any other type of marketing communication. And of those who trust email, 76% also trust brands that send email newsletters. That means brands with strong email followings are much more likely to be recognized by your customers as well as recommended to their friends and family. With email newsletters, you have the opportunity to build your brand’s reputation and reputation for providing quality products and services. These relationships can have a lasting impact on your business, too. Email lists are considered some of the most valuable marketing assets a business can have. Businesses with large email followings are much more likely to be remembered and chosen over a competitor than a brand that doesn’t have an email list.

Showing That You Care About Your Audience

It can be easy to forget that your customers aren’t just numbers on paper. When you participate in social media networks, you have the opportunity to chat with your followers and build relationships with them offline. Email newsletters, though, can help you show your customers that you care about them even when you don’t have the time to meet with them in person. And that’s especially important for eCommerce brands. One of the most common complaints about shopping online is poor customer service. When you have a physical store, you have the opportunity to provide face-to-face service and help your customers out whenever they need it. When you operate out of a home office or a garage, however, you don’t have those same options. Email newsletters, though, can help you address customer service issues and provide a personal touch even when you’re busy. Providing customer service information in an email newsletter can help resolve issues faster than expected, improve customer satisfaction, and strengthen your brand’s reputation.

Improving Customer Satisfaction And Loyalty

Email lists are even more effective at boosting customer loyalty than traditional marketing channels like email ads. Marketers who boost their email list with free sign-ups and useful emails are much more likely to see repeat business and higher customer satisfaction than those who only rely on advertised emails. Email lists are considered the most valuable type of marketing asset, too. Since they offer a high ROI compared with other channels, businesses that have large email followings are much more likely to be remembered and chosen over a competitor than a brand that doesn’t have an email list. There are many benefits to growing your email list, but one of the best is that they can help you keep your current customers happy and boost brand loyalty long after you’ve closed your business.

Bottom Line

Email newsletters are a great way for eCommerce brands to stay in touch with their customers, boost employee morale, build brand awareness, and improve customer satisfaction. They can boost customer loyalty, build brand reputation, and show that you care about your customers even when you don’t have time to meet with them in person. These are great reasons why every small business should be sending email newsletters.