Can Email Newsletters Include a Video?

Can Email Newsletters Include a Video?

Email newsletters are some of the earliest marketing tools of the digital era. But unfortunately, many find them spammy today and try to unsubscribe from every email marketing tactic that countless brands use.

But why do brands continue sending email newsletters even with this news?

The answer is because emails are simply effective at converting an audience into buying customers. In fact, 70% of consumers open emails when it’s from their favorite companies. And more importantly, 44% of people who receive promotional emails made a purchase.

Imagine what these actions can do for your business. However, to gain these advantages, you need to improve your newsletters so that people will open them. And one way you can do it is by including a video in your email. But is this possible?

Can You Put a Video within a Newsletter?

Videos are one of the most popular types of content today. No wonder 86% of businesses use it as a marketing tool.

And the following video statistics are proof of its greatness and effectiveness:

• 87% of marketers reveal that video helped them increase traffic.
• 86% say it helped them generate leads.
• 81% say it helped them increase sales directly.
• 93% showed videos helped them increase brand awareness.
• 87% say it helped them achieve a good ROI.

With all these benefits, it’s understandable how businesses will want to include video content in an email newsletter.

But is it possible?

Unfortunately, you can’t embed a video file in a newsletter simply because email clients don’t support it. 

So, what can you do?

Instead of trying to include a video in your newsletter, you can take a screenshot of it and put the link, so consumers can easily access it. And when they do, you’ll reap the video content’s offers benefits.

Benefits of Video Marketing

Videos are great at catching the audience’s attention and engaging them. Hence, more and more marketers today use it as a marketing tool.

But, more importantly, videos provide significant benefits that marketers can’t just ignore. These benefits include the following:

1. It helps with SEO. Many consumers admit to visiting a site after watching a video, which shows how effective this type of content engaging an audience and sparks their interest. And because of this, traffic to your website increases, causing Google to increase your ranking on the SERPs.
2. It increases dwell time. Surveys revealed that web users spend more time on websites with video content. This time is called dwell time, which is significant because it shows that visitors consumed your content before taking another action. And, often, it leads to a relevant and positive move for your business.
3. It is easy to share. It’s impressive to note how social video gets 1200% more shares than the combined shares than text and images get. And this is because videos are entertaining and provide the content that audiences need. So, sharing them becomes easy.
4. It increases conversion. Statistics show that videos help marketers achieve a good ROI. In fact, it can help increase conversion by up to 80% because there’s engagement and trust that results from watching videos.

Videos are indeed beneficial to brands. But since you can’t embed them in email newsletters, the best thing you can do is to include a link to your video. Then, when your subscribers see and open it, you will surely achieve better opportunities for your brand.